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Boutique
chic: Refugees from Big Investment Banks Start their Own Shops
Julie Landry
Red Herring
October 22, 2002Across the country, and particularly
in Silicon Valley, the heavy wooden doors of investment
banks are slamming shut. Bear Stearns, Credit Suisse First
Boston, and Merrill Lynch all have shoved hundreds of
investment bankers out the door, many from West Coast
offices. CIBC World Markets closed its West Coast
mergers-and-acquisitions group earlier this year. And
Robertson Stephens was shut down entirely by its parent,
FleetBoston Financial.
If you look carefully, you can see the throngs of
disenfranchised bankers on the streets. Though they're not
necessarily known for entrepreneurialism, investment bankers
are loath to see money-making opportunities pass them by. So
during the last two years, some refugees from the business
have started their own boutique banks to pick up the slack
left by the bulge-bracket exodus, targeting budding startups
that need fund-raising and M&A help.
Like their retailing counterparts, these new
boutiques--including Catapult Advisors, Revolution Partners,
Rutberg & Company, and the Seven Hills Group--pitch
themselves as avant-garde specialists, willing to deal in
smaller quantities and take chances on new trends that
aren't yet fashionable. "These guys are pounding the
pavement in a way I've never seen before in 15 years as a
VC," says Chad Waite, a general partner at OVP Venture
Partners in Seattle, who says several boutiques have called
on his firm, looking for deals and asking about tech trends.
As Peter Keating writes, although large deals are few and
far between, there's at least a modicum of activity around
emerging companies, and midmarket banks like Needham &
Company and Morgan Keegan also are angling for M&A business
from startups that larger firms have abandoned. Though M&A
activity has slowed to a trickle, deals are still being put
together, particularly in industries like enterprise
software, where there are more venture-backed startups than
the market can ultimately support.
Midmarket banks pose some serious competition, but VCs
suggest there's plenty of work to go around for boutiques,
which can afford to take on transactions of $10 million to
$50 million. Cabot Brown, a managing partner at the Seven
Hills Group who spent eight years at Volpe, Welty & Company,
agrees. He says that while large banks own the market for
megamergers, "nobody has a market share of greater than 3
percent in deals of $500 million and below." Mr. Brown says
his year-old firm is working on 20 deals right now, mostly
M&A transactions.
Boutique banks say their focus on private companies (none
plan to expand into public-equity sales and trading at the
moment) makes them different, enables them to keep fees
affordable, and allows senior managers to stay involved with
deals. "We were never comfortable with the bait-and-switch
model, where the 40-year-old wins the business, the
30-year-old runs the second meeting, and the 22-year-old
spends the most time working on the deal," says David
Lavallee, cofounder and managing director of Boston-based
Revolution Partners. Founded in 2000, Revolution has handled
transactions like the sale of the price-comparison site
Smartshop to CNet Networks earlier this year and the $14
million first round of financing for 170 Systems, a software
startup.
By keeping overhead low, the small banks can spend all their
time on a handful of deals and still turn a profit. Catapult
Advisors, which opened its doors in February, has just six
employees and sticks to security software, storage, and
enterprise applications. Managing director Ron Lissak
expects the firm to close about ten deals this year.
Catapult has no administrative support staff. "We do
everything ourselves," says Mr. Lissak.
It's possible that when the market for IPOs picks up, larger
banks will swarm over startups again, eager for a first look
at the next hot public offering. Ditto for the M&A market:
when buyers return in full force, deal values will rise,
putting many transactions out of reach for small shops.
"These firms can be great in picking up our missteps and
helping us find a buyer for companies. But as attention
shifts to larger deals, they will have a hard time keeping a
seat at the table," says Charles Beeler, a general partner
at El Dorado Ventures.
To stay competitive, boutiques will need to focus on the
areas in which they can differentiate themselves from the
bigger banks--namely, deep knowledge of specific industries
and the active involvement of top-level bankers--and resist
the urge to move upmarket, toward more lucrative public
deals. Otherwise, they're likely to find doors slammed shut
in their faces yet again. |
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